About
Hi there! I'm Will, a product designer greeting you from the cobbled streets of Edinburgh 🏴
I specialise in designing digital solutions and have a strong background in human factors design. My portfolio spans a wide range of digital products, from mobile apps to emerging web3 technologies. Over the years, I've both led teams as a manager and honed my skills as an individual contributor.
I strive to engage with all stages of a project's lifecycle to ensure that every detail aligns with the overarching vision. I am dedicated to delivering innovative, elegant solutions that counterbalance business goals with user needs.
my story so far
BetDEX Labs
Joining as the founding designer I led the design of the first licensed, decentralised betting exchange on Solana, reimagining betting for Web3. Defined design direction, developed core systems, and expanded the team. Achieved over $8.5m in trades with continuous growth.
Feb 2022 - Present
Fastmarkets
Developed a versatile platform for web and native OS, unifying multiple acquired brands into a cohesive offering, and established an efficient framework for future acquisitions. Streamlined subscription models and pricing, significantly boosting customer acquisition and retention.
Apr 2021 - Mar 2022
FanDuel Sportsbook
Managed FanDuel’s Sportsbook design and research, leading a team of 6. Pioneered 'NxtGen', the #1 Sportsbook app in the US market. Additionally led the design of in-venue experiences for FanDuel Retail across the US, introducing 'Self-Service Betting Terminals' to reduce the need for traditional tellers.
Oct 2018 - May 2021
Senior UX Designer
Scott Logic
Worked across finance, energy, and healthcare, collaborating with clients to launch numerous products.
Example clients: Close Brothers, PIMCO, Morgan Stanley, NEX Abide Financial, SEB & The Royal Bank of Scotland
Aug 2014 - Oct 2018
